The Pitch

A mayonnaise brand gets a new mascot with help from a local agency, a lawncare company’s Jack Russell terrier is back on TV, and shops team up on a brand refresh for a Richmond speaker series.

A bowling supplier hires an out-of-town agency with Richmond ties, a political ad firm opens a D.C. office, and the Richmond EDA hires a downtown shop to develop a website.

An annual event highlighting area restaurants’ tomato-and-mayo pairings gets a promotional assist, a local CPA receives a rebrand, and several shops announce new hires.

A design firm in Baltimore gets a website from a Richmond agency, a downtown sound studio contributes to new ads, and an entertainment venue enlists a local branding shop.

A local cybersecurity firm enlists an out-of-state agency for a rebrand and website, and a night vision cameras manufacturer gets a TV ad with help from a local shop.

The state lottery selects local shops as its lead media and creative agencies, an area agency adds to its ranks, and a Virginia Beach-based insurance firm gets a redesigned website.

A state tourism agency gets a new marketing campaign, a local shop contributes to a campaign for Microsoft, and a production studio releases a documentary with a premiere at a local film festival.

A Richmond tourism group releases new ads, a fitness chain makes a local shop its lead agency, and an ad for a local child advocacy nonprofit wins an award.

A local celebrity chef enlists an area shop for branding, a chief creative officer receives industry recognition, and the Town of Ashland is awarded a tourism marketing grant.

Locally produced ads tied to pro tennis and golf events roll out, restaurants get new websites and branding, plus the Brandcenter puts work of its graduating class on display.