The Pitch

Hampden-Sydney gets a promotional magazine and blog from a Richmond agency, an animation studio hires a producer and promotes another, and several local firms collaborate on rebrands and websites for clients.

An industry nonprofit taps a team of Brandcenter students to help promote its annual diversity conference, a downtown animation studio names a new creative director, and a state elections agency and a William & Mary-spawned poll worker recruitment group get new websites.

A Brandcenter alum returns to the school as a professor, a local agency taps a VCU grad as creative director, and government offices for Illinois and West Virginia get marketing help from Richmond shops.

Face mask promotion abounds in the latest Pitch, as three area health systems launch a PSA campaign encouraging mask wearing, another health system gets branded masks from a downtown agency, and a local business producing masks and other PPE gets a website.

A state agency promotes face mask use with a homegrown campaign, two economic development groups get local help with their websites, and multiple area breweries and a regional beer tourism group receive marketing assists from Richmond shops.

A locally developed retail pickup program is put to use at Willow Lawn, a Richmond music label gets a new website, and two student-run initiatives spawned from VCU aim to fill a summer-internship void.

Awards season ramps up with recognitions for several PR and ad shops, a Richmond artist takes part in a locally produced campaign for a national clothing retailer, and a pair of production studios assist with a mini-documentary tied to a homegrown public TV series.