A shipping company debuts a collection at New York Fashion Week with help from a Richmond agency, a fiber optics firm hires a Richmond shop, and a local ad club reviews Super Bowl commercials.
The Pitch: Advertising and marketing news for 2.22.22
advertising
The Pitch: Advertising and marketing news for 2.8.22
A local energy contractor gets a bird-themed rebrand, an online wedding company picks a local shop as its lead creative agency, and the Brandcenter’s executive director is tapped to lead a certificate program in France.
The Pitch: Advertising and marketing news for 1.25.22
The state lottery rolls out ads for its newest game, a website redesign is in store for an economic development group, and a Richmond distiller gets new social media ads.
The Pitch: Advertising and marketing news for 1.11.22
A national fitness chain rolls out its latest locally produced ads, an economic development marketing group gets a rebrand, and some area nonprofits get marketing assists.
Creative Q&A: Ad Person of the Year
Jessica Collins’ efforts over the course of the pandemic earned the VCU professor the honorary title at this year’s Richmond Show.
The Pitch: Advertising and marketing news for 12.28.21
A Hampton Roads microbrewery gets a rebrand from a Shockoe Bottom firm, Arts & Letters hires more Martin Agency vets, and VUU picks a local shop as its lead agency.
Big River spreads out
Business is flowing at Big River Advertising, which recently expanded its office space by 60 percent and landed a few new accounts.
Tell them you mean business!
You’ve seen the commercial. Robert Vaughn comes on the screen, urging consumers to tell those insurance adjusters that “You mean business,” and to call the law offices of Marks & Harrison…“Right now.” The commercial is for Richmond-based law firm Marks & Harrison. Well, sort of.
Martin Agency lands financial services account
Richmond’s Martin Agency has been selected to launch the branding and marketing campaign for the U.S. division of Sun Life Financial. The campaign, expected to launch in the fourth quarter, will be the first online and broadcast ad campaign for the U.S. unit of the Canadian financial services firm. The campaign will also include corporate… Read more »
Beware of Twitter squatters
Earlier this month we ran a series on how local businesses are using social media. In some cases, the tools are effective and cheap ways to reach targeted customers. But they can also allow any rouge individual to speak on behalf of the company. And in that sense, the battle for public opinion keeps getting… Read more »