Jonathan Spiers

Jonathan joined BizSense in 2015 after a decade of reporting in Wilmington, N.C., and at the Henrico County Leader. The Virginia Tech grad covers government, real estate and other news. Reach him at (804) 308-2447 or [email protected].

Creative Q&A: VCU Brandcenter’s Kelly O’Keefe

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The head of the grad school’s creative brand management track talks about his approach to branding, the one question he always asks a client, and the “colossal failure” that forever changed his professional outlook and perspective of his industry.