Here are our picks for this year’s standout locally produced ads and marketing moments, pulled from The Pitch and other BizSense coverage.
Ad Rewind: Richmond’s memorable advertising and marketing for 2020
Media/Marketing/Advertising
The Pitch: Advertising and marketing news for 12.29.20
A Richmond news station picks up awards, a Martin Agency vet takes a job with a used car retailer, and a nonprofit gets a boost from a drive-thru drag show.
The Pitch: Advertising and marketing news for 12.8.20
The Martin Agency wins top industry honors from Adweek, a Richmond vodka distillery gets a local marketing assist, and a national motorhomes manufacturer gets a brand refresh with help from a local shop.
The Pitch: Advertising and marketing news for 11.24.20
A children’s hospital capital campaign gets a marketing boost from a local consulting firm, Brandcenter students draw up a new nickname and logo for an area high school, and a public utility company hires a Richmond firm.
Downtime (pandemic edition): Angela Parrish crosses the finish line
Eighteen years after she first trained for the Richmond Marathon, the broadcast buyer with Lewis Media Partners was finally able to run the annual race.
Creative Q&A: Molly Whitfield steps out from behind the scenes
Richmond’s Ad Person of the Year for 2020 had been working remotely long before the pandemic hit. We talk with her about how she fosters creativity from afar and her perspectives on her hometown’s ad scene from the outside looking in.
The Pitch: Advertising and marketing news for 11.10.20
A national memorial promotes itself on social media with help from a local agency, Brandcenter students assist participants in a downtown business accelerator, and an area firm announces a slew of hires and promotions.
The Pitch: Advertising and marketing news for 10.27.20
Colonial Williamsburg takes one of its stage shows to the screen with help from a Richmond studio, several area shops collaborate on the launch of a local injectables clinic, and a coffee-based nonprofit gets a digital advertising assist.
The Pitch: Advertising and marketing news for 10.13.20
Hampden-Sydney gets a promotional magazine and blog from a Richmond agency, an animation studio hires a producer and promotes another, and several local firms collaborate on rebrands and websites for clients.
Fast-growing ad agency takes entire Lucky Strike building as second office
Scott’s Addition-based Arts & Letters Creative Co. is leasing the 21,000-square-foot Tobacco Row property, adding to its home base at 1805 Highpoint Ave.