Two economic development groups receive work from local shops, and a Richmond radio station is planning a social media ad campaign.
The Pitch: Advertising and marketing news for 2.9.21
Media/Marketing/Advertising
Radio giant Alpha Media ducks for cover with Richmond bankruptcy filing
It joins Guitar Center, J. Crew, Pier 1 Imports, Lord & Taylor, and many others that have filed Chapter 11 in Richmond over the last 12 months.
The Pitch: Advertising and marketing news for 1.26.21
The Martin Agency rolls out its latest ads for CarMax, promotions at Padilla, and the Town of Ashland gets a rebrand.
Venture Richmond ad campaign looks to draw people back downtown
The “Faces of Your Downtown” series aims to change the perception of downtown as a place of empty streets and boarded-up storefronts.
Creative Q&A: Elevation’s ‘Monster’ maker C.J. Hawn
Of the 200-plus TV spots Hawn has overseen in her time, two characters she created stand out from the pack — Buster and the Tuition Monster.
The Pitch: Advertising and marketing news for 1.12.21
Nickelback’s Chad Kroeger appears in a locally produced spot for Google, a bank names a Scott’s Addition shop as its lead ad agency, and an area media firm enlists a Martin Agency vet as its chief content officer.
BizSense Features: A year’s worth of Downtime and Creative Q&A’s
Creativity in work, and in working from home, was a necessity in 2020, as the pandemic required Richmond’s businesspeople to think outside the box.
Ad Rewind: Richmond’s memorable advertising and marketing for 2020
Here are our picks for this year’s standout locally produced ads and marketing moments, pulled from The Pitch and other BizSense coverage.
The Pitch: Advertising and marketing news for 12.29.20
A Richmond news station picks up awards, a Martin Agency vet takes a job with a used car retailer, and a nonprofit gets a boost from a drive-thru drag show.
The Pitch: Advertising and marketing news for 12.8.20
The Martin Agency wins top industry honors from Adweek, a Richmond vodka distillery gets a local marketing assist, and a national motorhomes manufacturer gets a brand refresh with help from a local shop.
