The new home of a long-standing local production studio played host Tuesday night to this year’s “Ad Bowl,” the Advertising Club of Richmond’s annual critique of Super Bowl spots.
Media/Marketing/Advertising
Scott’s Addition lures ad agency away from Cary Street
After three decades downtown, a veteran Richmond ad agency is following the call of the city’s hottest neighborhood.
Ad Rewind: 2016’s memorable advertising and marketing moments
It was a year full of posters, promos and print ads, with a healthy mix of TV spots and videos that went viral. Richmond’s advertising industry was busy in 2016, with campaigns ranging from localized spots for a fast food chain to pro bono work with an edgier vibe. Here are our picks for this… Read more »
RVA News Wars: NBC12 touts leads despite morning news dip
While one local TV station celebrates its success in morning news ratings, a competitor is in turn highlighting its standing as the Richmond area’s perennial market leader.
CBS 6 unseats NBC12 in morning ratings battle
The broadcast team’s addition of Nikki-Dee Ray is credited as one of several reasons it unseated perennial market leader WWBT NBC12 in morning news ratings for the first time in two decades.
Creative Q&A: BigTree goes against type
BizSense sat down with Heather and Nathan Simon to learn more about their approach to design, their blend of old and new, and how they weave their collection of old printing presses into their work.
Big rig in the sky goes digital
As if a tractor-trailer perched atop steel pylons wasn’t enough of an eye-catcher, the local auction house it advertises along Interstate 95 has added more reason for travelers to turn their heads.
Marketing firm spinoff trend continues
A recent streak of local marketing firms opening sister companies specific to small-business clients is becoming more niche.
Creative Q&A: Randall Branding’s Jesse Randall
Randall sipped coffee with BizSense and discussed his approach to branding, his team’s creative process, and the challenges of juggling his role as creative director with his duties as a business owner.
Brazilian marketing firm follows confectioner into Richmond
A Brazilian family’s sweet tooth for Richmond’s business climate has lured a relative to likewise open a stateside post for his business here.