Media/Marketing/Advertising

Creative Q&A: The Cream team

cream team

Ruth Newberry and Dave Swain discuss motion design firm Cream’s creative approach, the inspiration for an award-winning video and how they come up with their ideas.

Creative Q&A: VCU Brandcenter’s Kelly O’Keefe

kellyOkeefe2

The head of the grad school’s creative brand management track talks about his approach to branding, the one question he always asks a client, and the “colossal failure” that forever changed his professional outlook and perspective of his industry.