A contingent of Richmond business boosters is planning a marketing assault on this year’s South by Southwest Interactive Festival.
Media/Marketing/Advertising
Creative Q&A: Barber Martin’s Deb Hagan
Deb Hagan has traded one Martin for another. After three years at The Martin Agency, the former senior vice president and group creative director for that agency’s largest account, Walmart, has joined retail-focused Barber Martin Agency as chief creative officer. Barber Martin announced the move at the start of this month, lauding Hagan’s experience with… Read more »
Ad firm jumps into Manchester
A Tobacco Row ad firm is building out a new headquarters for itself on the Southside, not long after a big expansion of its current home.
Super Bowl ads face off at annual event
With commentators from local ad agencies, Richmond Ad Club hosted its annual Ad Bowl on Tuesday, dissecting some of the top commercials from the big game.
Media General wrestling match ends with $4.6B deal
Nexstar Broadcasting Group has come out on top in the struggle with Meredith Corp. over downtown-based Media General, which is now set to be acquired in a $4.6 billion cash-and-stock deal.
VCU Brandcenter celebrates 20 years
What started as a small marketing school has evolved over 20 years into a branding and business powerhouse, plugging graduates into award-winning firms around the country and continuing to retool itself with the changing industry.
With new talent, ad firm broadens its expertise
As it works to bring more graphic design work in-house, ad firm ND&P brought on two new employees last year, including a former Showtime employee.
Communication firm launches with dash of comedy
A communications professional and part-time comedian — the host of a popular local late-night comedy show — is blending his two roles in a new startup that he launched last week.
Media General trapped in acquisition tug-of-war
With two different deals lined up and the company and its board of directors on opposite teams, Media General is stuck in M&A limbo.
Replay: 2015’s advertising and marketing moments
From a firm’s first ad for a local startup to campaigns for national clients from Richmond heavy-hitters, 2015 brought plenty of diverse, funny and many-sided ads to print, the Web and our TVs. Check out a few of our favorites.