Health care is now the largest private employer in the Richmond area, according to the Times-Dispatch’s Top 50 Employer story. VCU Health Systems ranked as the No. 1 private employer for the first time. Bon Secours and Richmond Health Systems were both in the top 10.“Today health care firms in the top 10 account for… Read more »
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#1 Dad
Sean McGlynn wasn’t so sure he wanted to start working with his dad again. The 37-year old tried that once before, and it didn’t turn out so well. Of course, that was immediately after graduating from Radford University with a degree in business. At the time, working for his dad’s drug testing company seemed like… Read more »
New website
The VCU Business School now has a new website to go with its new digs. The new site is much easier to use and has clearer descriptions of the classes and programs geared toward Richmond small businesses. BizSense will run a detailed story on Thursday about how to capitalize on the local business school, which… Read more »
Feel-Good Marketing
Cause-related marketing, as the marketing technique is known, owes its origins to an American Express program from the 1980s, when the credit card company donated funds to help restore the Statue of Liberty. In years since, the marketing style has become an increasingly popular tool for companies to create a positive association among potential customers…. Read more »
Begging for donations leave a bad taste in patron’s mouth
Next week restaurants around Richmond will be asking patrons who order tap water to donate $1 to The United Nations Children’s Fund, commonly known as UNICEF. VCU BrandCenter is promoting the event, called Richmond Tap Project . In their push to be creative, the BrandCenter effort shows a lack of understanding about incentives and basic… Read more »
Follow the Model
Igor Jekauc often wishes he didn’t have to fork over 19% of his annual revenue, but he says he wouldn’t have been able to open a tax preparation business without Liberty Tax Service’s business model and support system. A computer software that allows Jekauc to instantly issue tax return checks to customers was essential –… Read more »