At a speaker series at UR, The Martin Agency head Matt Williams talked his business — and musical — background, approach as a CEO, and his plans to make the company a household name in the next 50 years.
Media/Marketing/Advertising
Apartment project pushes production firm to the Boulevard
A Shockoe Bottom production studio is moving to a larger space on the Boulevard as its current home heads toward demolition.
Business nonprofit refreshes its image
After economic development organization Greater Richmond Partnership updated its logo and overall look, its local business program is following suit and hoping to make its offerings more clear to potential clients.
Partners buy back branding firm
A pair of managing partners at a branding and ad firm have taken the reins of the company after about eight years under investor ownership.
Media General offered unsolicited buyout bid
Shortly after announcing its planned acquisition of another media company, Media General is now the target of an even larger merger deal valued at more than $4 billion.
Martin Agency pumps brakes on bike race campaign
The ad firm has pulled back on a campaign it created for the bike race that blended imagery of cyclists battling it out on the course with the city’s Civil War history.
Media General strikes $2.4B acquisition
Upping its clout in the broadcast media world, the downtown-based firm announced its purchase of an Iowa company that will add new TV stations and magazine brands to its holdings.
Creative Q&A: FAM’s creative head coach
Free Agents Marketing Creative Director Laura Wagner built the creative department from the ground up and helped build an extensive campaign for the Redskins training camp. With practices now in full swing, Wagner sat down with BizSense to talk about “Fandemonium.”
Research firm bands together business and music
A Shockoe Bottom firm hosted a small concert at its office this week, and it hopes to make jam sessions with local businesspeople – both in the audience and behind the mic – a recurring event.
Creative Q&A: Storytelling with Terry Taylor
Less than a year after striking out on his own, StoryWerks’ Terry Taylor won a big account in the Virginia Lottery. BizSense caught up with Taylor to talk about the music-based summer campaign and the constantly changing tune of the ad industry.