The Pitch

Nickelback’s Chad Kroeger appears in a locally produced spot for Google, a bank names a Scott’s Addition shop as its lead ad agency, and an area media firm enlists a Martin Agency vet as its chief content officer.

A Richmond news station picks up awards, a Martin Agency vet takes a job with a used car retailer, and a nonprofit gets a boost from a drive-thru drag show.

The Martin Agency wins top industry honors from Adweek, a Richmond vodka distillery gets a local marketing assist, and a national motorhomes manufacturer gets a brand refresh with help from a local shop. 

A children’s hospital capital campaign gets a marketing boost from a local consulting firm, Brandcenter students draw up a new nickname and logo for an area high school, and a public utility company hires a Richmond firm.

A national memorial promotes itself on social media with help from a local agency, Brandcenter students assist participants in a downtown business accelerator, and an area firm announces a slew of hires and promotions.

Colonial Williamsburg takes one of its stage shows to the screen with help from a Richmond studio, several area shops collaborate on the launch of a local injectables clinic, and a coffee-based nonprofit gets a digital advertising assist.

Hampden-Sydney gets a promotional magazine and blog from a Richmond agency, an animation studio hires a producer and promotes another, and several local firms collaborate on rebrands and websites for clients.

An industry nonprofit taps a team of Brandcenter students to help promote its annual diversity conference, a downtown animation studio names a new creative director, and a state elections agency and a William & Mary-spawned poll worker recruitment group get new websites.

A Brandcenter alum returns to the school as a professor, a local agency taps a VCU grad as creative director, and government offices for Illinois and West Virginia get marketing help from Richmond shops.