The head of the grad school’s creative brand management track talks about his approach to branding, the one question he always asks a client, and the “colossal failure” that forever changed his professional outlook and perspective of his industry.
Having established itself locally with political ad work on both the regional and national level, the 4-year-old agency is putting boots on the ground in Georgia as it looks to extend its national reach.
The move marks a new chapter for the veteran agency, which currently occupies space in a Southside office park that its CEO described as cavernous and inefficient.
The cannonballs were rolling at this year’s Richmond Show, the annual awards ceremony of the Advertising Club of Richmond.
After fantasizing for years about starting their own agency, a veteran local adman and a TV news reporter-turned-video producer are teaming up to make their fantasy-themed branding firm a reality.
Richmond’s resident ad giant has announced another round of layoffs — the second time it has trimmed its workforce in six months.
After a five-year stint with a private equity partner, a nearly 30-year-old direct mail and printing company is once again locally owned.
The Martin Agency vet and new chief creative officer for Dotted Line Collaborations talks with BizSense about her move and the campaign her new agency is rolling out for a Chesterfield community.
On the heels of a yearlong poster campaign, a local real estate group is turning to TV to continue its regional marketing efforts.
While his surname is synonymous with advertising in Richmond, it’s been putting pen to paper outside the family business that has helped Stephen Hawley Martin make a name for himself.
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